ExpectationsBy: CJ Ramsaran

In case you didn’t get the memo, the email, the text, or the Tweet… it’s a competitive world out there.  A world where having the lowest rates and a vast portfolio does not necessarily set you apart from your competitors. 

It’s a world where quality of service, quality of experience, and overall customer satisfaction is what sets you apart.  When it comes to client expectations, are you passing the mark?

There’s always someone who will undercut you to get the client’s business.  Someone who will throw in something for free – you know a buy one get one or a 10%, 15% 20% off type of deal.  There’s always someone who will put in the time and not bill the hours.  All of this simply to stay ahead of the game and to weed out the competition.  But sometimes, all of this isn’t enough.  Clients know all about the deals, the offers, and the gimmicks.  It’s all very enticing to them, but clients want something more intangible than that.  Clients want to know you care and have their best interest at heart.

Clients often have pre-conceived expectations.  Some of which are correct and some a little off the radar.  It’s your responsibility to clarify, validate and set realistic expectations for your clients.  Don’t promise the moon and the stars if you know all you can deliver is the sand and the sea.  Set realistic milestones and deliverables so client expectations are clear. 

Once expectations are clearly outlined and defined, then it is your responsiblity to meet those expectations.  But don’t just aim to meet them; always strive to exceed them every chance you get.  This is what sets you apart from the competition.  This is what makes the client willing to pay for your services. This is what keeps the client coming back for more!

“If you do not breathe through writing, if you do not cry out in writing, or sing in writing, then don’t write, because our culture has no use for it.” ~Anaïs Nin

Let us not make haste to criticize and pass judgement.  Let us instead slow our pace and take the time to observe, clarify, and understand.  ~CJ Ramsaran

By: CJ Ramsaran

CJ & CO is back from a short sabbatical.  We are refreshed and rejuvenated to continue motivating and inspiring you, to be the best YOU, you can be!

Whether in our personal lives, family lives, or careers – it is imperative to take time out to stop and reassess our game plan. 

The journey to success does not happen overnight.  As such, we must at regular intervals ask ourselves: Am I on track to meeting my goals?  Do I need to re-prioritize my goals?  Have my goals changed?

By identifying and understanding our goals, only then can we put an action plan in place to achieve them.  With this we attain clarity.  With clarity we have direction. With direction comes hard work.  With hard work comes success. 

To you our dear friends we wish you success always!

“You’ve got to follow your passion. You’ve got to figure out what it is you love — who you really are. And have the courage to do that. I believe that the only courage anybody ever needs is the courage to follow your own dream.”

~Oprah Winfrey

The best author will be the one who is ashamed to become a writer.

~Friedrich Nietzsche

By: CJ Ramsaran

Many before us have paid the ultimate price and sacrifice by giving their lives in defense of, and in honour of this great country. 

Today, we also pay tribute to the men and women enrolled in the military and to those on current tours of duty –  they too have paid a price.   They selflessly give of themselves to defend our rights, our freedoms, and our honour.

Remembrance Day… Lest We Forget!

“The most important thing in communication is to hear what isn’t being said.”

~Peter Drucker

The Honourable Lincoln MacCauley Alexander

He inspired and motivated a City and a Country.

He was a role model to our youth; and he led by example.

He was a man well before his time.

May his soul R.I.P.

August 2020


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